Business Projects and Essential Resource Planning Software

In a world which idolizes successful and young entrepreneurs and thrives on the support of large economies, it is not surprising that businesses are increasingly wary of where their land, labour and capital are getting utilized. Add that to the fact that this era sees its epitome of technology today, and constantly out-does itself owing to the vigorous competition prevalent in the corporate world. What you are now faced with is a gap that begs to be filled by resourceful computer software with an efficient, speedy and user-friendly interface. Welcome to resource planning software.

The responsibilities of project managers require them to be highly vigilant of everything that goes on about them. Resources, time and the available team are each, in themselves, independent factors in the equation and in direct need of separate management. Apart from that, and more importantly, the project needs to be supervised and it needs to be ensured that it keeps on moving in the right direction. With this sort of burden resting on one, or on a group of persons, errors in judgment and mistakes are bound to occur. The usage of excellent resource planning software for the assistance of the project manager mostly or completely eliminates mis-judgements, and leaves no room for human error. The project manager can then focus on more pragmatic issues rather than simply manually supervising each task as it is done.

Furthermore, in the wake of the failure of large economies worldwide, which puts immense financial and psychological pressure on businesses, such software provides the user with an outline of the whole fiscal year in the form of a more interactive medium that they can get in touch with ahead of time. Deadlines can be met with greater ease as targets are reached with much more consistency. The formulas fed into the database of such excellent resource planning software display realistic and achievable targets based on past information and projected future figures. These figures when made visible to all parties involved (employees, clients) culminate in the coming together of all components in a business to increase profits of current years and still stay posted about future investment plans.

Resource planning software is also practical in its usage. The user-friendly interface usually consists of bright colours to define and highlight important projects for easy identification. It is compatible and lets the user experiment with spread sheets (with excellent templates already made available) and e-mail clients for straightforward no-nonsense handling and online transfer of data. The representation of information using appropriate charts, flow diagrams and animations aids the retention of relevant instructions for the employees and creates an easily interpretable picture for the project manager. Hands-on experiences provided let you drag and drop items onto the timelines, spread sheets flowcharts etc. A more contemporary version of the software might even inculcate touch sensitive interfaces making the hand-on experience quite literal. It will then be possible to operate the software using touch-tablets.

All these features render all previous existing techniques, all the expensive stationery quite useless as well as proving this software to be a necessity for all project managers in large businesses worldwide. The hassle of paper documents can now be a thing of the past and an enterprise’s accounts, resource processing, comparison of projected and actual figures can all find ample, secure space within the boundaries of such revolutionary software. This will let businesses compete well and excel in the ruthless race that the commercial world now takes the shape of.

Managers can plan their resources efficiently by using eResource Scheduler, an efficient resource planning software. This software to plan resources will help you to know more about accurately predicting resource requirement for your office.

Generate More Traffic to Your Facebook Business Page

Every day, over 20 million users logged on to Facebook are interacting with Business Pages. This number may seem daunting, and indeed it isn’t easy to make your Page stand out from the millions of others… especially considering that your competition included billionaire brands like Wal-Mart.

However, this doesn’t mean you can’t stand out from the crowd. Before delving too far into that (and we will), let’s first take a look at the reasons you should create a Facebook Business Page in the first place.

1. They’re free. And there isn’t a more inexpensive form of advertisement. With just an account on Facebook and a little time for set-up, you’re already ready to start generating traffic. That second part takes a bit more time than the initial set up, but you’re well on your way at this point.

2. They’re customizable. The static FBML application (which is also free) allows for complete customization of as many tabs as you see fit for your Page. It does require you have prior knowledge of FBML code (which is a derivative of HTML), but if you aren’t an expert in either, there are always services, some of which are relatively inexpensive, designed to help you create a great looking Facebook Business Page for your brand without requiring you to know anything about coding.

3. They’re known. What it means to have over 20 million people connecting with Facebook Pages is that you have 20 million opportunities to attract potential customers to your page. While you’re not going to capture that entire audience, 1 percent of 20 million is still 200,000 people. Even.01 percent is still 2,000 people that you can reach out to, so there is plenty of opportunity if you’re willing to reach out.

But creating your Business Page is only the first step. Once you’ve got it up, the next part gets a little more tricky – generating traffic. Still, with a few things in mind people will start liking your Page before you know it.

The most time-consuming, but also the most important way to promote your Business Page is to consistently keep it updated without cluttering it with too much superfluous content. Brand factoids, important updates, upcoming events or promotions, and videos are all great things to update your Page with, not only to keep it updated, but to engage the viewer with something he or she will be more interested in reading.

Keep it professional. Although your Page is connected to your profile, it shouldn’t be treated the same way. Keep personal information, such as your home address, family photos, and vacation plans off your Business Page. Not only does this have nothing to do with your business, but customers aren’t so much interested in your family outings as they are in what your brand has to offer.

People like pictures. Moreover, people don’t like the first thing they see when they land on a Page to be a great big wall of text. Especially when that great big wall of text looks the same as all the other great big walls of text that businesses have on their Pages. Make your Page stand out by utilizing the free FBML application (which you can set up as the landing tab for your Page) and capturing the attention of visitors.

The great thing about Facebook is that it’s one big string of people linked together by friendships, fanships, and likes. You can invite your friends to your Page, who will then invite their friends, who invite their friends and so on until you have more people liking your page than you know what to do with.

However, none of this matters if you don’t put it to action. Even if you have thousands of people who like your Page, it won’t mean much if they aren’t converting into more revenue for you. Remember to connect with your clientele and immerse yourself in the discussion. There’s no better way to build customer trust and brand loyalty than to put a personable face to the brand you’re advertising.

How To Grow Your Small Business Using Instagram

Small Business marketing using Instagram

Instagram is an online mobile application that is used for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and has fast become a very popular social media tool. Instagram was originally developed so that people could apply different filters to photographs that they had taken on their mobile phones and would allow them to easily upload and share these photos with friends (or account followers) using the Instagram application. More recently video was introduced to Instagram it can now be uploaded, but Instagram video clips are limited to between 3 to 15 seconds long.

Why are businesses turning to Instagram?

*There are more than 300 million Instagram users worldwide.
*Approximately 70 million photos are uploaded per day.
*The account is ‘free’ to set up so there are low barriers to entry.
*It is a medium that allows for easy sharing of content 24 hours a day.
*What sort of success have businesses achieved using Instagram?
*Businesses such as Levis, L’oreal and hundreds of others have been able to use the tool to:
*To increase awareness of their products and services.
*To increase brand recognition.
*To showcase their community and pro bono work to inspire and attract prospective customers to engage with their product, service or brand.
*Run successful promotions, competitions and giveaways.

Small Business marketing success with Instagram

Instagram appears to be particularly popular with product based businesses due to its visual nature. Many businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using Instagram. This is because the application allows for photos to be posted and shared of people either wearing or using these products. For instance, a food manufacturer might post photos of someone cooking with, sharing a meal, or entertaining friends using their food products. This success is not exclusive to big brands as many small businesses have been able to leverage the power of Instagram to engage their clients. For instance, Melbourne based café The Kettle Black had over 45,800 followers in March 2016 they have achieved this through the use of attractive photographs of their food and images of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers and other Instagram users would be interested in or search for.

Influencer marketing

Bloggers, social media stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands of people following their Instagram accounts. This ‘influencer’ group means that there are several eyeballs there ready to see your product or service. The audience has already been built for you. The engagement has already been formed and tapping into this by getting your product uploaded onto their Instagram feed or featured by a blogger or popular Instagram account holder will help you to grow your audience more quickly. Therefore taking the time to identify key ‘influencers’ in your industry and how you can tap into this is important.

Hashtags – What are they?

How can they be used to increase business exposure?

I suggest that if you are interested in getting onto Instagram you spend some time up front doing your Hashtag research. Hashtags are tags that you can add in a caption of a photo that you upload. To create a hashtag you need to use the # symbol at the front of the tag and then add a keyword or several keywords without spaces after the hash symbol. For example, you might post a product image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. You may already be familiar with hashtags as they are also popular on Twitter but if you are not take a look online to see some examples of how they are being used. The purpose of the hashtag is to tag your photo to a subject or topic category that is ‘searchable’ or ‘popular’ on Instagram.

Remember:

*No spaces in your hashtags
*No special characters can be used in your hashtags [email protected]$&

Instagram includes a powerful search feature so if posts are set to ‘public’ you can use hashtags to tag your photos and videos so that the content becomes easier to search and becomes more accessible to the public. That means when someone runs a search and is exploring that ‘search term’ your content may be discovered which leads to more people finding out about your business or brand.

Some hashtags are very popular so it’s important to identify the ones that are most relevant to your industry. The aim of the game is really to get people talking, liking, following and sharing your content. Hashtags help to get the word out if used effectively so take some time to find out how to use these to get the best out of your content.

How to Create a Brand Professional That People Want to Get Behind

Have more than a blog and a social media account.

In case you desire to generate a significant impact as a business online, having a blog and a social media account is definitely not enough. What is crucial is to be aware that there has to be a brand behind that blog and social media account. There have to be something that make people feel is a whole, not just a bunch of posts and comments that are not tied together. Having a logo doesn’t automatically makes your site a brand. To have a real brand you have to comprehend what’s behind all the text you can write, it’s like the essence that is deep of your whole platform, it is that little something that makes it special. Once you have a brand you’ll have fans, in order to achieve that you need to create yourself and image, that image you create needs to get exposure.

When can you conclude you have a brand.

You may ask yourself, if I have my site logo, and it doesn’t is the brand, then what is it? Something is pretty obvious, a brand without a name is not a brand. When you register your company you give it a name right? That name will be your online site’s name at the same time. The big company Google, says, that brands are more successful at SEO nowadays, at the same time from the user’s perspective sites with brands can be seen as even more professional than sites with no brands defined. A good example for this: if you call your site “Sports World”, it will work much better than just calling it “Sports Articles”.

Visual language of your brand.

Something that is also very important in this concept is having “visual language” in your site. After your logo has been created, the next step is selecting the colors and also images that relate to your business brand and are the basis of your brand’s logo. At the moment you have all these elements, you have to combine them into everything else you develop to your site. For example if your logo has the colors black, brown and gray, then your website needs to use these colors, same for your social media accounts, it’s about expanding your visuals to everything that you create from now on for your business.

Your Mission Statement.

So, the work doesn’t end there. Now you need to be able to create what is called as “The Mission Statement”. This is the more important aspect of your brand. Some experts say this mission statement is what to need to be defined first. “The Mission Statement” is just a short paragraph that explains what is your business about. Basically what you do and the reason behind it. This includes the goal you have, the vision and also the commitment you put to make it works. After you define this, you’ll have a better vision of what your business is about and based on that you’ll get the inspiration you need to create the elements of your business, the logo and the name are a couple of them. At this point you made your business name and your logo stand for something, thus now people can stand behind you and your business.